transnational media

Reflection – Transnational Media and Cultural Industries

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Throughout the showcase of Transnational Media and Cultural Industries, I’ve been continuously trying to apply the content and media from my majorly western influenced upbringing and apply a broader understanding of what international audiences and producers do that in time allow me to be a more productive and accepting viewer to a greater range of media.

One of the more interesting take-away’s from this semester of research is the amount of layers content goes through to getting to a final stage and perhaps the negative impacts this can have to an end product. The amount of consideration and involvement from companies and industries that goes into the film showcases we are exposed to out of Hollywood especially doesn’t really acknowledge the small 1% efforts. The potential for countries to collaborate are being recognised now and we covered this in week 5 of the course, looking at treaties and connections Australia and the world have with one another in order to produce content that involves creative thinking from various cultures. This is a great initiative I believe for the survival of film, by bringing influences and appropriations from various societies. However, in week 6 we looked into the government assistance for creative content and its a continuous fight to keep them interested in allocating resources in this unforgiving and expensive field. It was interesting topic to look into and see which counties have support of their governments and which ones struggle, and thus comparing it to the films being produced and then the co-productions they’re involved with, that indicate their passionate drive. ¬†We looked at the notion of comedy and the translation of various forms, which as a group assessment focus, we looked at how intercultural audiences and producers worked together to create content based on stereotypes. Perhaps what is seen as funny or even documentary type genres, isn’t culturally acceptable and as apart of the findings can sometimes cause misleading attitudes towards minority groups and already targeted groups.

A major ideology that also resonated and I found particularly interesting is the cosmopolitan aspect and how there are points of argument that the more we use global media and the more someone can expose themselves to a culture the more we’re challenged to think we share a single mindset. One of the assessments undertaken was a class debate, and this was our topic. We argued that this isn’t the only thing global media arises as well as the idea of its not the only thing that contributes for a cosmopolitan mindset but other factors that do. This was a completely new field to me and one that I found a great challenge. I’d never understood the concept of this topic, and I’d never been involved in a debate setting with arguements and rebutting.

Some of the key concepts I looked out throughout my blog was the co-productions I’ve mentioned above, which looked at particular case studies of film and how thinking about a film belonging to a certain country or region is near impossible. Another element I focused on was how stereotypes can influence audiences positively, and when applied correctly and without malicious intent can be exported as a commodity of humour and attitude. Lastly, I looked at the Vlogging phenomena that’s sweeping online audiences, and how it could be alikened to reality TV evolution.

A new perspective on the ever-changing media world was really great and the subject added a new research method to various topics that improved a skillset as well as understanding for discussion. This class was very resourceful as a communication and media student and has only the potential to broaden views into a global media market.