Regulating Media

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YouTube is a great platform for sharing media content with a huge worldwide audience. The service continues to be a site where not only celebrities have a huge following with their video content, but also, we’re seeing more and more “everyday” individuals create a massive following, some big enough to earn an income based on their regular uploads. This can be associated with viral cultures that grab niche audiences and appeal to them with sharing, liking and view counts. YouTube maintains a privacy policy showcased;

“You understand that when using the Service, you will be exposed to Content from a variety of sources, and that YouTube is not responsible for the accuracy, usefulness, safety, or intellectual property rights of or relating to such Content. You further understand and acknowledge that you may be exposed to Content that is inaccurate, offensive, indecent, or objectionable, and you agree to waive, and hereby do waive, any legal or equitable rights or remedies you have or may have against YouTube with respect thereto, and, to the extent permitted by applicable law, agree to indemnify and hold harmless YouTube, its owners, operators, affiliates, licensors, and licensees to the fullest extent allowed by law regarding all matters related to your use of the Service.” 


Something that I’ve encountered over my years of studies creating and publishing content on YouTube is their policies around copyright and how these can affect the showcase of the video being released. Many videos of mine have a copyright viewing restriction (usually banned in some countries) or a monetization policy whereby the video can’t be used commercially (or I can’t get paid for the video work) and also advertisements may appear throughout the video. This is all because I’ve used music that doesn’t fall under a creative commons license and it copyrighted for use without permission.


Above is seen how an instance of media regulation was encountered by me, however I’m not against the idea of protecting someones intellectual property, I just believe if it’s stated within the video that it’s not for commercial use, showcases the artist and maybe a link to where to buy their music should be sufficient. A YouTube channel NoCopyrightSounds allows for this with the music credit to be displayed in the ‘About’ section of the content. This service is really useful for academics creating an aesthetic video and sharing works of others.

The spatial control this has on video distribution is limiting some creatives to express their works, and sometimes accidental policy by the YouTube algorithm can see content removed. One prime example where common sense hasn’t prevailed, is a video in Russia where a dashboard cam captured a meteor penetrating the earth, however,   Google’s “Content ID system automatically filters videos for music”, and with this particular video, Leona Lewis’ song “Bleeding love” (which is almost inaudible) was captured, forcing the content to be unavailable in Germany. (The Verge, 2013)

This is an example of the controlling nature of media spaces and the damaging effects it can have on natural events being captured in a spare of the moment way. Built on from using music for aesthetic purpose, this video has no clear intention of piracy, it’s mere consequence.


One thought on “Regulating Media

    Week 9 Weekly Reads | Media Audience Place said:
    October 1, 2016 at 2:41 am

    […] Sam brought to light interesting aspects of Youtube music use and copyright infringement. He offered good insight and a lovely example of space being controlled that perhaps shouldn’t be, […]


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