New media has extended the notion of the people formally known as the audience with the rise of the internet and the idea that anyone can produce anything. It encourages a participatory culture for content to aggregate and therefore become valuable. There is no cost of entry, no upfront risk and no quality control on what and who publishes data online, as well as being an efficient and fast tool to produce a many to many principle of information flow.
Reddit, is a primarily anonymous website that allows various contributors to post anything from videos to discussion forums to what’s known as subreddits, like a group of individuals that created, the now deleted, thread called r/findbostonbombers. A group that organised the largely accurate information group about the 2013 Boston Bombings. They group posted images and information that quickly gained mass media attention throughout its longevity, as well as wrongly pinpointing Sunil Tripathi. Even though Reddit failed in its attempts to locate the suspect of the disaster, the ability to gain information about the event before the media did is apart of a fail once, fail often ideology, this meaning that when individuals engage in repetition in their attempts to break a story. Online forums allow people that want to have information and be allowed to stay informed a place to gather anonymously, thus a post regarding where Reddit stands in regard to another widely known event in the disappearance of MH370 aeroplane.