Digital Feudalism

Posted on

This week I would like to draw on the patterns of legacy media control and the way we are limited on the internet nowadays with surveillance and the idea of a “walled garden“. An interesting connection and almost cycle, is in comparison to medieval land ownership and the idea of obeying an authoritative figure, in comparison with brands like Apple and their attempts to stem the flow of information content.

“The Stack” is then reached when vertically integrated walled gardens form together to create a property organising system. This establishes limit-able viewing factors on how we use and distribute content. The idea that the internet is a free open system is challenged  with the idea that ‘sharing is stealing’. The following Prezi allows users to see the effects of this idea, and goes into copyright, mass amateurization and the idea that the former consumers of content are now considered the biggest prodUSER.


8 thoughts on “Digital Feudalism

    jessemax said:
    September 4, 2015 at 11:29 pm

    Your account of iFeudalism here is extremely extensive and would be extremely useful for those unfamiliar or unsure about the topic, so great work! It would have been nice to see you develop a case study through one of the examples you had listed however, just to add some added depth to the conversation. Also, as a tip you can add a screen cap of your prezi’s title screen to your blog post and then hyperlink the image. This gives the illusion of an embedded prezi despite word press not allowing this!. As one final question, we’ve been introduced three new terms this week of iFeudalism, intellectual monopoly and stacks. Do you think there are any key differences between these?
    Great work again Sam !


    catacious said:
    September 5, 2015 at 12:14 pm

    Your Prezi was great, you tackled a lot of different aspects of this week’s topic really well. I found the case about the German meteorite video being taken down due to the filmer not having the publishing right for the radio’s music really interesting, it’s a little sad that something as simple as background music can get someone in trouble with copyright! I found another interesting case about copyright a few years back about video game playthroughs being flagged for copyright, which wasn’t supported by the game publishers themselves who saw the playthroughs as free advertising ( It’s an interesting area to look at!
    Just one thing I noted about your post, it might be better to have your hyperlinks open in a new window so you don’t have to keep backtracking to your post after opening them. Great job!


    Giverny Witheridge said:
    September 6, 2015 at 11:27 am

    Hi Sam

    I really enjoyed reading your Prezi. It is very detailed and the techniques you have used to present the content (creating brief, easy-to-read chunks of information, bolding certain words and using multimedia examples) really helps to better understand the topic. Great work!

    I have found it really interesting researching stacks and the idea of vertical integration. Recently I found an article about Google spending $3.2 billion buying Nest Labs Inc., the maker of “smart” thermostats and smoke alarms for homes (check the article out here:

    It is incredible to think that these stacks – Google, Amazon, Apple, Microsoft and others – are now trying to coordinate, not only our online lives, but also our home life. This not only reflects an expansion of Google’s ambitions, but highlights the processes of vertical integration, with Google moving to control all customer’s day to-day-experiences.

    I also found it interesting to read that Nest Labs will continue to adhere to its own privacy policy – that is, limiting the sharing of personal information with third parties. It will be interesting to see whether Google’s power will prevail and whether our personal data, just like our data on the Internet, will be invaded. Google is currently building an ecosystem that will define our lives in the future.

    One thing I can suggest for your post is to either hyperlink or define “stacks” so that people reading your blog from outside this subject can understand the concept.


    Liked by 1 person

    tommycarroll said:
    September 6, 2015 at 12:18 pm

    Hey Sam,
    I found your blog in combination with your prezi to be really enlightening. Your prezi successfully captured key aspects of the lecture, in which you presented them in a well-formulated and simplistic way. I think that covering multiple aspects of the content discussed in this week’s topic was effective in helping me eliminate some fogginess I had in understanding the topic as a whole. As a suggestion I would say for next time to try and include a screenshot of your prezi embedded in your blog, which would add a much-needed visual element.

    Liked by 2 people

    timwilly3 said:
    September 9, 2015 at 3:54 am

    Nice work Sam, it’s interesting to see this ‘produser’ concept continue to pop up throughout the degree. I like how you’ve elaborated on this idea of challenging the internet being a free open system when really it is becoming more and more of a ‘walled garden’ controlled system. Maybe be a little more visual with your prezi by including info or images in your blog post.

    Liked by 1 person

    monarchsfactory said:
    September 30, 2015 at 12:54 pm

    I like your mention of how the internet being one giant copy machine kind of alters our ability to say it enables freedom in an ultimate sense. It’s all such a tricky balancing act, trying to work out exactly where one person’s freedom impedes on another’s. I mean, the state of copyright laws, for example, currently keep such a choke hold on content that the freedom of everyone outside of that copyright to use that content is meddled with, but of course the whole reason copyright exists is supposedly to protect the freedom of creation of individuals by stopping others from taking and profiting off of their work. Technological advancements have always thrown monkey wrenches in along the way, just think about VCRs and their ability to record straight from TV. The internet blows this up enormously! Really interesting thoughts.


    natashamcgarrell said:
    October 8, 2015 at 11:07 pm

    Your post was really informative, however I would love to know how these ideas might relate or affect your digital artefact. Are these ideas something that appear when dealing with drones or agriculture? I’m really interested to hear your thoughts!


    Linh Hoang said:
    October 22, 2015 at 9:45 am

    Your prezi was very detailed and explored the topic in ways that were easy to understand so well done! The addition of examples in your prezi for many of the topics created emphasis and further elaborated and assisted the idea of digital feudalism. Your link provided for the walled garden was helpful for readers that may be unaware of the concept; it was an appropriate link that was straight to the point. By adding this link rather then explaining it in your blog, made it easier to read without the boring definitions and flowed through your post better. Overall good job!

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s