This week I’d like to focus on rise of the “Knowledge Worker”, a term coined by Peter Drucker that is “defined as when people would generate value with their minds more than with their muscle” (HBR.org, 2015)
A rising trend of knowledge workers being hired by human resources, targeted by marketers of technology and being written about by consultants is a result of global connectivity and being able to access the flow of information from user to generator and vice-versa.
Within organisations today every worker can contribute to the flow of business information and showcase their worth in the success of the company, and do it relatively easy.Workers have a right to ask about performances as well as economic and political questions in terms of why they do what they do.
“ In a collaborative organization…all workers’ knowledge counts, regardless of their roles. Every team member contributes, shares knowledge, and participates in making decisions, whether he or she is loading crates, designing products, servicing customer accounts, creating tactical marketing plans, or determining long-term strategy. And most important, information flows in multiple directions rather than cascading from senior leadership down through multiple levels of management to front-line people.” (Bloomberg Business, 2011)