The power of social media has always fallen under a less important banner to that of “legacy media” when it comes to politics. But with the rising trend of individuals seeking their own news, the influences sites such as Twitter and Facebook are having on the new generation of content being created, I believe Tony Abbott’s views on it should change.
Constructing this online media persona, candidates, I believe can appeal to a wider range of personnel on the internet. Tools such as the “#” are ever increasing methods of collectiveness and have the ability to reach a larger scale of people then regular methods of campaigning. In this YouTube video I will look into this notion, and how I believe Mr Abbott should definitely reconsider his opinions on social media, as it could perhaps increase his popularity amongst my own generation of cyber culture.